These terms apply when you sign up for Animaclarus services. The free Quick Audit and Full Audit aren't covered by these terms — those are no-commitment information services. These terms cover the paid monthly engagement.
The service
Animaclarus provides Google Ads management for independent veterinary practices. The service includes:
- Campaign setup — service-level campaign structure, keyword research, ad copy, landing page recommendations
- Ongoing management — regular optimization, managing what is paid per click, maintaining the list of blocked searches, performance reporting
- Monthly reporting — a written summary of what changed and what the data shows
- Direct access to the founder — questions, calls, and account changes go through one person, not a queue
Pricing & terms
$1,000 per month, flat. Billed monthly. No setup fees. No long-term contracts. Month-to-month with 30 days notice for cancellation.
Ad spend is paid directly by you to Google, not through Animaclarus. We have no markup on ad spend, no percentage-of-spend fee, and no incentive to inflate your ad budget.
One practice per city
Animaclarus serves only one veterinary practice per metropolitan area. Once your city is claimed, no other practice in that market can sign up. This is documented at the time of signup.
"City" means a defined metropolitan area, not a zip code. Where boundaries are ambiguous, Animaclarus determines them in good faith and communicates them clearly before signup.
60-day money-back guarantee
If after 60 days of active service you don't see measurable improvement in qualified appointment volume, you can request a full refund of the fees paid. Specifically:
- Request must be made within 60 days of campaign launch. After day 60, the guarantee expires.
- Refund covers all fees paid (e.g., 2 months at $1,000 = $2,000 refund). Ad spend paid to Google is not refunded by Animaclarus — that money went to Google, not us.
- You keep everything we built. Account, campaigns, keyword research, ad copy, landing pages, lists of blocked searches. Nothing is held hostage.
Account ownership
You own your Google Ads account. Always. The account is in your name, billed to your card, and accessible to you at all times. Animaclarus has manager-level access for the duration of the engagement, which you can revoke at any time without contacting us.
What's included
The $1,000/month flat fee covers:
- Service-level Google Ads campaign structure — typically 4-8 campaigns separated by service intent
- Ad copy writing and ongoing optimization
- Keyword research, management of blocked searches, Quality Score optimization
- Dedicated landing pages for each campaign — built by Animaclarus to match your practice's identity (hosting itself is $0 on your own Netlify account; ongoing site work is included — see Website build & hosting below)
- Monthly written performance reports
- Direct access to the founder — not an account manager queue
Website build & hosting
Ad-management clients receive a website build at no additional charge — either a homepage redesign on the client's own domain, or, if the client is keeping their current site, a set of campaign landing pages hosted on the client's own Netlify account, at the client's choice — including a dedicated landing page for each campaign. There is no build fee and no upfront charge. Ongoing site work — new pages, content updates, and performance maintenance — is included in the monthly fee from the first month of service. Hosting itself is not billed by Animaclarus: the site is deployed to the client's own Netlify account. The client retains ownership of their domain at all times. Should the client end service, Animaclarus will provide the built site files and assist in transferring the domain; the site remains in the client's own Netlify account.
The 60-day money-back guarantee applies to the full monthly fee.
What's not included
- Animaclarus builds your site — hosted on your own Netlify account — including a landing page for each campaign. We do not build large multi-page marketing sites with CMS, blog, or e-commerce beyond what the campaigns need.
- SEO services — that's a different practice
- Facebook, Instagram, or other paid social — we run Google Ads only
- Email marketing or marketing automation
- Content writing or blog posts
We focus on a narrow scope because the agencies that offer everything tend to do nothing well.
Confidentiality
Anything you share with us in the course of the engagement — account data, business metrics, internal information — is treated as confidential. We don't share client data or names without explicit permission.
Enquiry records — anything you send through a form, the chat assistant or the voice assistant, including the conversation — are kept for 180 days and then deleted automatically. See the privacy policy.
Cancellation
To cancel, email hello@animaclarus.com. Cancellation takes effect 30 days after notice. On the final day:
- Manager access is removed from your Google Ads account
- Campaigns continue running as configured — we don't pause or modify them on the way out
- You receive a final handoff document summarizing the account structure
Liability
Animaclarus is not responsible for outcomes outside our control: changes in Google Ads policies, market conditions, your practice's operational issues, or factors unrelated to ad campaign performance. We provide the best service we can but make no guarantee of specific appointment volume or revenue beyond the 60-day money-back guarantee terms above.
Changes to these terms
If we update these terms, we notify active clients 30 days in advance via email. Changes don't apply retroactively to engagements already in progress.
Contact
Questions about these terms: hello@animaclarus.com