These terms apply when you sign up for Animaclarus services. The free Quick Audit and Full Audit aren't covered by these terms — those are no-commitment information services. These terms cover the paid monthly engagement.
The service
Animaclarus provides Google Ads management for independent veterinary practices. The service includes:
- Campaign setup — service-level campaign structure, keyword research, ad copy, landing page recommendations
- Ongoing management — regular optimization, bid management, negative keyword maintenance, performance reporting
- Monthly reporting — a written summary of what changed and what the data shows
- Direct access to the founder — questions, calls, and account changes go through one person, not a queue
Pricing & terms
$750 per month, flat. Billed monthly. No setup fees. No long-term contracts. Month-to-month with 30 days notice for cancellation.
Ad spend is paid directly by you to Google, not through Animaclarus. We have no markup on ad spend, no percentage-of-spend fee, and no incentive to inflate your ad budget.
One practice per city
Animaclarus serves only one veterinary practice per metropolitan area. Once your city is claimed, no other practice in that market can sign up. This is documented at the time of signup.
"City" means a defined metropolitan area, not a zip code. Where boundaries are ambiguous, Animaclarus determines them in good faith and communicates them clearly before signup.
60-day money-back guarantee
If after 60 days of active service you don't see measurable improvement in qualified appointment volume, you can request a full refund of the management fees paid. Specifically:
- Request must be made within 60 days of campaign launch. After day 60, the guarantee expires.
- Refund covers all management fees paid (e.g., 2 months at $750 = $1,500 refund). Ad spend paid to Google is not refunded by Animaclarus — that money went to Google, not us.
- You keep everything we built. Account, campaigns, keyword research, ad copy, landing pages, negative keyword lists. Nothing is held hostage.
Account ownership
You own your Google Ads account. Always. The account is in your name, billed to your card, and accessible to you at all times. Animaclarus has manager-level access for the duration of the engagement, which you can revoke at any time without contacting us.
What's included
The $750/month flat fee covers:
- Service-level Google Ads campaign structure — typically 4-8 campaigns separated by service intent
- Ad copy writing and ongoing optimization
- Keyword research, negative keyword management, Quality Score optimization
- Dedicated landing pages for each campaign — built and hosted by Animaclarus, designed to match your practice's identity
- Monthly written performance reports
- Direct access to the founder — not an account manager queue
Optional one-time add-ons
- Setup (one-time): $1,500. Choose Homepage Redesign (a new homepage on the client's domain) OR Ad Landing Page (a single dedicated page hosted on an Animaclarus subdomain by default, branded as the practice, for practices keeping their current site — with optional migration to a client-controlled subdomain at any time). Both options deliver: page loads in under 2 seconds on a phone, one clear action at the top, page tells Google what kind of practice the client is. Credited back in full if the client signs up for ad management within 30 days of delivery.
What's not included
- Multi-page website builds with CMS, blog, e-commerce, or extensive forms — that's WordPress / Squarespace / Wix territory
- SEO services — that's a different practice
- Facebook, Instagram, or other paid social — we run Google Ads only
- Email marketing or marketing automation
- Content writing or blog posts
We focus on a narrow scope because the agencies that offer everything tend to do nothing well.
Confidentiality
Anything you share with us in the course of the engagement — account data, business metrics, internal information — is treated as confidential. We don't share client data or names without explicit permission.
Cancellation
To cancel, email alex@animaclarus.com. Cancellation takes effect 30 days after notice. On the final day:
- Manager access is removed from your Google Ads account
- Campaigns continue running as configured — we don't pause or modify them on the way out
- You receive a final handoff document summarizing the account structure
Liability
Animaclarus is not responsible for outcomes outside our control: changes in Google Ads policies, market conditions, your practice's operational issues, or factors unrelated to ad campaign performance. We provide the best service we can but make no guarantee of specific appointment volume or revenue beyond the 60-day money-back guarantee terms above.
Changes to these terms
If we update these terms, we notify active clients 30 days in advance via email. Changes don't apply retroactively to engagements already in progress.
Contact
Questions about these terms: alex@animaclarus.com
Animaclarus is operated by ZZZ Accounting LLC.