Case Studies · Veterinary Practices

What I found when I looked.

Each of these analyses started the same way: I picked an independent veterinary practice, ran their website through Google's own PageSpeed Insights, and modeled the Google Ads impact of the issues I found. Marketing math, in the end, in service of better medicine.

A note on these analyses: These practices are not current Animaclarus clients. I ran these audits as part of my outreach to demonstrate how Google's Quality Score system affects independent practices that aren't yet optimized for it. Each is published in de-identified form — niche and region class only. All measurements are real, taken from Google's public PageSpeed Insights. The savings estimates are honest projections, not promises.
Sorted by Severity · 7 Practices Analyzed

From crisis to close to the threshold.

Critical
Front Range city · Hospice-niche

In-Home Hospice Veterinary Practice

Mobile Performance
24/100
LCP 25.4s on mobile

Mobile score 24/100 — most visitors leave before the page loads.

+65 extra patients/year
at $1.5K monthly ad budget
Read the analysis →
Underperforming
Mid-sized Pacific Northwest metro · Exotic-niche

Exotics-Focus Veterinary Practice

LCP on Mobile
21.5s
Mobile PSI: 54/100

Multiple technical issues beyond speed — Best Practices score is 54/100.

+59 extra patients/year
at $1.5K monthly ad budget
Read the analysis →
Underperforming
Large Front Range metro area · Equine-niche

Equine Veterinary Service

LCP on Mobile
10.1s
Mobile PSI: 57/100

Desktop 94, mobile 57 — built for desktop, ignoring 60% of patients.

+54 extra patients/year
at $1.5K monthly ad budget
Read the analysis →
Underperforming
Small Mountain West city · ER-niche

Emergency Animal Hospital

LCP on Mobile
12.5s
Mobile PSI: 58/100

Desktop 92, mobile 58 — built for desktop, ignoring 60% of patients.

+122 extra patients/year
at $1.5K monthly ad budget
Read the analysis →
Underperforming
Mid-sized Mountain West metro · Cat-Only-niche

Cat-Only Veterinary Practice

LCP on Mobile
10.3s
Mobile PSI: 64/100

Largest Contentful Paint of 10.3s — 4.1× Google's threshold.

+265 extra patients/year
at $1.5K monthly ad budget
Read the analysis →
Underperforming
Mid-sized Mountain West metro · Mobile-niche

Mobile Veterinary Practice

LCP on Mobile
15.8s
Mobile PSI: 69/100

Largest Contentful Paint of 15.8s — 6.3× Google's threshold.

+72 extra patients/year
at $1.5K monthly ad budget
Read the analysis →
Room for Improvement
Mid-sized Mountain West metro · Urgent-niche

Urgent-Care Veterinary Practice

Mobile PSI
71/100
LCP 5.8s on mobile

The best of the bunch — but LCP at 5.8s still fails Google's Core Web Vital threshold.

+95 extra patients/year
at $1.5K monthly ad budget
Read the analysis →

Want a real audit like this for your own practice?

Each analysis above took about ten minutes, built from public data — these practices aren't clients. A full audit goes deeper: your Google Ads account history, your competitors' ad copy, your Quality Score breakdown by keyword, and a custom plan to close the gap.

Get my free audit →