$950 a month. That's the whole bill.
Not an ad account. A treatment plan. The search a pet owner types, the page it lands on, the call it produces, the patient it books — one system, built for one independent practice per city, every piece reported back to you by number. Flat, month-to-month, nothing hidden.
A separate campaign for each service you offer — urgent care, surgery, dental — instead of one generic catch-all. Month-to-month. 60-day money-back.
- A separate campaign for each service you offer
- Keyword research, and a managed list of blocked searches
- Ad copy, written and optimized on an ongoing basis
- Quality Score optimization, with your Quality Score shown every month
- A monthly written report: what changed, and what the data shows
- One person on your account — no account-manager queue
Built. A homepage redesign on your own domain (or a hosted set of pages if you're keeping your current site), including a dedicated landing page for each campaign you run. No build fee, nothing upfront.
- A homepage redesign on your own domain — or a set of pages, if you're keeping your current site
- One dedicated landing page for each campaign
- Hosted on your own Netlify account: hosting is $0
- You own it — the site files and your domain
Every call and form matched to a booked patient in your practice software, with real return-on-spend reported monthly. The thing most agencies sell as a paid add-on. It's how I do the job — not a line item.
- Call tracking
- Form tracking
- Each call and form matched to a booked patient in your practice software
- Real return-on-spend, reported monthly
Every month, from the first. New pages, updates, keeping it fast. Hosting itself is $0: the site runs on your own Netlify account.
- New pages
- Content updates
- Performance maintenance — keeping it fast
The fee buys a system running as one piece — pages, campaigns, tracking and reporting built together — and the run history it accumulates is yours, not a vendor's.
Attribution needs call tracking and read-only access to your practice software. That access is what lets a call be matched to a booked patient rather than counted as a click.
Six charges that aren't on this bill.
- A build fee
- The site is built at no charge. Nothing upfront.
- A percentage of ad spend
- None, ever. Your ad budget goes to Google, entirely.
- Per-blog or per-page copy charges
- Campaign landing pages are part of the build; new pages after that sit inside the $950. Blog writing isn't part of the offer, so there's no per-post fee.
- Call tracking as an add-on
- It's part of attribution, inside the $950.
- Hosting
- $0. The site runs on your own Netlify account.
- A contract term
- Month-to-month, with 30 days' notice to cancel.
Further reading: why agencies hide their pricing → · why anyone can build a website now →
What the first year actually costs.
Campaigns and your site go live this month, with no build fee.
The same flat fee. Site work and reporting included.
12 × $950. No build fee anywhere in it.
Your ad budget is separate. You pay it directly to Google, not to me — and none of it comes back to Animaclarus as a fee.
Three rules I hold this page to.
What's delivered
Every line names its contents. Where a card says Included or Free, the list under it is exactly what that covers.
How often
Each line says when it happens: the written report and the return-on-spend figures arrive monthly, and site work happens every month, inside the fee.
What happens if it isn't
If the ads don't produce measurable improvement in qualified appointment volume in the first 60 days, you can have the management fee back. If anything else falls short, you leave on 30 days' notice and take everything — the site, the ad account, the data.
If after 60 days of active service you don't see measurable improvement in qualified appointment volume, you can request a full refund of the fees paid. The request must be made within 60 days of campaign launch; ad spend paid to Google isn't refunded, and you keep everything built.
Read the full terms →Start with the audit.
Free, hand-prepared, one-page PDF analyzing your current setup and the three highest-leverage changes for your practice. Delivered in 24 hours. No call required.
Request the free audit →