The Google Ads agency built only for independent veterinary practices.
One practice per city. $1,000 a month, flat — the site and site work included. Live in 48 hours. 60-day money-back on the management fee.
Why most vet practices pay for clicks that were never going to book.
Most vet practices have one Google Ads campaign with dozens of keywords stuffed into a single ad group, all pointing to the homepage. Google charges them 2–3× more per click than it should.
The pattern is everywhere. A practice owner pays an agency $1,800/month plus 15% of ad spend. The agency runs one "Veterinary Services" campaign with thirty keywords ranging from emergency vet open now to dog dental cleaning cost. There's one generic ad ("Trusted Veterinarian — Call Today!") and one landing page (the homepage).
This setup looks fine on a monthly report. Impressions are up. Click-through rate is "acceptable." But Quality Scores are stuck at 4–6 instead of 9–10, which means every click costs nearly double what it should. Across an account spending $2,500/month, that's on the order of $1,000–$1,250 in wasted spend, every month — both figures extrapolated from Wordstream's published QS-to-CPC relationship, not measured in a live account.
The fix is structural, not tactical. It's not about paying more per click or writing punchier ads. It's about building campaigns Google actually rewards.
One campaign. Dozens of keywords. One mediocre ad.
Every service. Its own ad group. Its own landing page.
Across the dozens of vet accounts I've audited, this single architectural change — service-level campaign structure — produces the biggest measurable improvement, every time. Most agencies don't do it because it takes more setup time and reduces their billable hours.
Service-level campaigns. Breed-level when it pays.
Every paying service gets its own campaign. For the highest-value services, we go one layer deeper: breed-specific landing pages.
"French Bulldog vet near me" is the kind of search almost nobody advertises on. Tiny volume. But high intent, premium price point, and almost no competition — because most agencies don't advertise below the species level.
An ad group dedicated to "french bulldog vet [your city]" with a landing section explicitly addressing brachycephalic syndrome, BOAS, IVDD, and other breed-specific concerns will hit a Quality Score at the top of the range and outconvert the general "vet near me" traffic. The unit economics on this kind of traffic are some of the best in vet PPC.
Animaclarus campaigns are built around this principle from day one. Service-level structure, breed-level when the math works, and 200+ blocked searches from the start to filter out wasted spend.
Most vet marketing agencies charge $2,000+ a month. I charge $1,000, everything included.
I'm a solo operator. No account managers, no sales team, no production layers. That's why the price is lower — not because the work is. The structure matters more than the number: why the fee is flat rather than a percentage of your spend.
- One client per city. Your competitors down the road cannot hire me.
- Live in 48 hours from completed intake, not four to eight weeks.
- 60-day money-back on the management fee. Ad spend goes to Google, not to me.
- Breed- and service-level campaigns, not one catch-all fighting itself.
Google Ads Management
A separate campaign for each thing you offer (urgent care, surgery, dental). Ads worded around what people actually search for. Each ad goes to its own page that loads in under 2 seconds. You see your Google Quality Score every month, with proof of the lift. Month-to-month. 60-day money-back on the management fee.
Your site is part of the deal.
I build your site — a homepage redesign on your own domain (or a hosted set of pages if you're keeping your current site), including a dedicated landing page built for each campaign you run. Fast, each built around one clear action, structured so Google understands them. There's no build fee and nothing upfront. Ongoing site work — new pages, updates, keeping it fast — is included in the $1,000, every month. Hosting itself is $0: the site runs on your own Netlify account.
Why free? Because I don't profit from the build. Google's Quality Score ties your ad costs to your page quality — so a fast, excellent site is how I do my job, not a line item on your invoice. Check any page I've built on PageSpeed.
What a click and a call actually cost, by practice type.
Measured across the accounts I manage — not industry averages, not a vendor's marketing figure. Non-brand spend only, so brand-name traffic is not flattering the numbers.
| Practice type | Accounts | Cost per click | Cost per call | Typical range, cost per call |
|---|---|---|---|---|
| All practice types | 35 | $2.33 | $16.17 | $9.85–$26.91 |
| General practice | 25 | $2.35 | $13.87 | $8.10–$20.37 |
Emergency, urgent-care, mobile and specialty practices: too few accounts to publish a range yet.
Observed ranges across accounts we manage, not promises. 35 accounts over the 12 complete months from August 2025 to July 2026, non-brand campaigns only. Cost per call counts calls of 60 seconds or longer, because shorter ones are rarely a booking. Figures are medians per account; the range is the 25th to 75th percentile. No practice is identified.
Cost per new client is deliberately absent. Tying ad spend to a booked patient needs your practice-management export, which is why the onboarding asks for it. Until that is connected, any cost-per-client figure would be a guess and I will not publish one.
From audit to live campaigns in under a week.
Free Quick Audit
Fill out the form. I send back a 1-page PDF analyzing your current Google presence, top 3 local competitors, and the 3 best moves for your practice.
Within 24 hours · FreeFull Audit on your account
Grant read-only access to your Google Ads account and I send back a deeper analysis: Quality Score distribution, specific waste patterns, and the highest-leverage changes ranked by ROI. No call required.
Read-only accessCampaigns Live
If you sign up, campaigns live in 48 hours. Your site live in three days of complete intake. Service-level structure from day one. You own the Google Ads account.
48 hoursIf it doesn't work in 60 days, the management fee comes back. Every dollar of it.
No agency offers this. Most lock you into 6–12 month contracts and keep your money even when results never come. If you don't see measurable improvement in qualified appointments within 60 days, I refund every dollar of the management fee. You keep the ad account, the campaigns, and any landing pages I built.
Thirteen years of vet PPC. One agency, finally built right.
I run your account — the same person who builds it. Not an account manager, not a junior handed a template. Thirteen years inside Google Ads accounts for veterinary practices, more than fifty hospitals in that time. I built Animaclarus because the vet marketing market is full of generalist agencies running veterinary PPC like an afterthought, plus large-tier agencies that bundle ads with websites, SEO, and social into expensive monthly packages that obscure where the actual value is.
The premise here is simple: I do one thing, for one type of business, for one practice per city. I run your ads, I build the pages they land on, and I keep them fast and live. What I don't do is bolt on SEO, social media, and content marketing you don't need — the things full-service agencies sell to pad the invoice. The agencies promising "full-service" can't compete on the work that actually drives appointments.
Questions every vet asks, answered honestly.
Why is your price so much lower than other agencies?
I'm a solo operator with low overhead and a productized offer. No account managers, no sales team, no creative directors. The work is the same as a $2,000/month agency — arguably better, because the person running your account is the same person who built it. The lower price reflects the absence of corporate overhead, not the absence of quality.
What happens if I'm not happy with the results?
The 60-day money-back guarantee covers the ad-management fee, and it is unconditional. If you don't see measurable improvement in qualified appointment volume within 60 days, I refund every dollar of management fees you've paid. You keep the ad account, the campaigns, and all the landing pages I built. Two things sit outside it: ad spend that already went to Google, and hosting fees, which cover the live hosting of your site.
Do I have to sign a long-term contract?
No. Animaclarus is month-to-month with 30 days notice for cancellation. Nothing locks you in. The reason most agencies use 6–12 month contracts is to amortize their setup costs; my setup process is fast enough that I don't need to.
What does "one practice per city" actually mean?
Once a practice in your metropolitan area signs up, no other practice in that market can. Your ads are never competing against another Animaclarus client's ads. This matters because most agencies sign up every practice they can in a market, then quietly play favorites with budgets and what they pay per click. Exclusivity removes that conflict entirely.
Do you do Facebook ads, SEO, or social media?
No. I run Google Ads and build the pages your ads land on — a homepage redesign or a hosted set of campaign landing pages, included with management. Attribution is in there too — every call and form matched to a booked patient in your practice software, reported monthly, rather than sold as a paid add-on. That's the entire offer. If you need Facebook ads, SEO, social media management, content writing, or a large multi-page marketing website (CMS, blog, e-commerce), I can recommend specialists but won't do it myself. The narrow scope is what lets me do this well at this price. On Facebook specifically, the honest version is longer than "no": here's what Meta ads are genuinely good for in a practice, and why it isn't new-client acquisition.
What if I already have a Google Ads account running?
I audit it first (free). Most existing accounts have structural problems that can be fixed without losing learnings or starting from scratch. If your account is in good shape, I'll tell you that. The audit isn't a setup to a pitch — it's just an honest read on what you have.
How fast can campaigns be live?
Two days to campaigns, three to the site — both counted from the moment your intake is complete, not from the day you say yes. The intake takes about twenty minutes and it is the only thing standing between signing and live campaigns.
Do you run Google Local Services Ads (LSAs) as well?
Where a practice qualifies, LSAs are worth having: they sit above the regular ads, they are charged per lead rather than per click, and they carry the Google Screened badge. They are not a replacement for Search campaigns — the inventory is thin and you cannot control which services they show for. I will tell you whether your market has enough LSA volume to bother with before either of us spends anything on it.
Does this work for high-ticket services like surgery, dental or oncology?
That is where it works best. A dental with X-rays, a cruciate repair or a chemotherapy course justifies a cost per call several times higher than a wellness exam, so the same click price returns far more. It needs its own campaign and its own landing page rather than being buried in a general-practice catch-all, which is exactly what service-level structure is for.
Who actually owns the Google Ads account?
You do. The account is in your name, billed to your card. I have manager-level access for the duration of the engagement. You can revoke that access in two clicks without contacting me. If you cancel, you keep everything: the account structure, the keyword research, the ad copy, the lists of blocked searches, the landing pages.
Download the general practice campaign. The actual one.
The complete Google Ads build for an independent general practice — three ad groups split by intent, the exact and phrase-match keywords, the list of blocked searches that stops the wasted spend, every written ad, and the settings sheet that undoes Google's defaults. Delivered as a readable PDF and Google Ads Editor import files. Import it this week and run it yourself, or see what the managed version does. Either way, it's yours.
Get the Blueprint →The economics change by practice type.
Everything above assumes a general practice. Most of it still holds, but the cost per click, the searcher, and the page they need are different in every niche. The clearest case is a cat-only practice: more than half the cat search volume in a typical market sits in “cat vet” and “feline veterinarian” — people who have not yet decided they want a feline-exclusive clinic. The campaign has to win a search that is not looking for you specifically, and the credential that proves you are the right answer is usually missing from the ad copy altogether.
The rest, each with its own page: mobile, emergency, urgent care, exotic, equine, hospice and in-home euthanasia, surgery, dental, dermatology, oncology, ophthalmology, rehabilitation and holistic.
Wider than ads: where search sits among every channel a practice can buy, ranked by cost per client, and the ten questions that make any vendor show their work.
See what's actually possible for your practice.
Free, hand-prepared, one-page PDF analyzing your current setup and the three highest-leverage changes for your practice. Delivered in 24 hours. No call required.