Skip to main content
Vol. 1 · No. 1 · 2026
Animaclarus
Est. 2026 · One per city
— Google Ads · Independent Vets · Nationwide —

The Google Ads agency built only for independent vet practices.

One practice per city. $750 a month, flat. Live in 48 hours. 60-day money-back guarantee.

13 years vet PPC only 48 hr to launch 1 / city exclusivity 60 day money-back
— The Problem —

Why most vet clinics waste 30–40% of their Google Ads spend.

Most vet practices have one Google Ads campaign with dozens of keywords stuffed into a single ad group, all pointing to the homepage. Google charges them 2–3× more per click than it should.

The pattern is everywhere. A practice owner pays an agency $1,800/month plus 15% of ad spend. The agency runs one "Veterinary Services" campaign with thirty keywords ranging from emergency vet open now to dog dental cleaning cost. There's one generic ad ("Trusted Veterinarian — Call Today!") and one landing page (the homepage).

This setup looks fine on a monthly report. Impressions are up. Click-through rate is "acceptable." But Quality Scores are stuck at 4–6 instead of 9–10, which means every click costs nearly double what it should. Across an account spending $2,500/month, that's $800–$1,100 in wasted spend, every month.

The fix is structural, not tactical. It's not about bidding harder or writing punchier ads. It's about building campaigns Google actually rewards.

— Campaign Architecture: Generalist vs. Service-Level —
↓ The way most agencies build it

One campaign. Dozens of keywords. One mediocre ad.

Single ad group, single landing page:
vet near me emergency vet puppy vaccinations dog dental cleaning cat spay exotic vet vet boarding cheap vet
Google charges 2–3× more per click. Quality Scores stuck at 4–6.
↓ The way Animaclarus builds it

Every service. Its own ad group. Its own landing page.

Dental Care
Own ad + page · QS 9/10
Emergency Care
Own ad + page · QS 10/10
Puppy & Kitten Vaccines
Own ad + page · QS 9/10
Higher Quality Scores. Same budget, more bookings.

Across the dozens of vet accounts I've audited, this single architectural change — service-level campaign structure — produces the biggest measurable improvement, every time. Most agencies don't do it because it takes more setup time and reduces their billable hours.

— How We Build It —

Service-level campaigns. Breed-level when it pays.

Every paying service gets its own campaign. For the highest-value services, we go one layer deeper: breed-specific landing pages.

"French Bulldog vet near me" is searched roughly 90 times a month in a typical mid-sized metro. Tiny volume. But high intent, premium price point, and almost no competition — because most agencies don't bid below the species level.

An ad group dedicated to "french bulldog vet [your city]" with a landing section explicitly addressing brachycephalic syndrome, BOAS, IVDD, and other breed-specific concerns will hit a Quality Score of 9–10 and convert at 2–3x the general "vet near me" rate. The unit economics on this kind of traffic are some of the best in vet PPC.

When the keyword, the ad, and the landing page all match exactly — Google literally charges you less.

Animaclarus campaigns are built around this principle from day one. Service-level structure, breed-level when the math works, and 200+ negative keywords from the start to filter out wasted spend.

— Pricing —

Most vet marketing agencies charge $2,000+ a month. I charge $750.

I'm a solo operator. No account managers, no sales team, no production layers. That's why the price is lower — not because the work is.

Establishment Tier
$2,000-$5,000
+ % of ad spend, 6-12 mo contract
Mid-Tier Specialists
$1,500-$2,500
6-month contract minimum
Animaclarus
$750/mo
Flat. Month-to-month. No contract.
Product I · Ongoing

Google Ads Management

$750 / month, flat

A separate campaign for each thing you offer (urgent care, surgery, dental). Ads worded around what people actually search for. Each ad goes to its own page that loads in under 2 seconds. You see your Google Quality Score every month, with proof of the lift. Month-to-month. 60-day money-back.

— Always included with ad management —
— How It Works —

From audit to live campaigns in under a week.

I

Free Quick Audit

Fill out the form. I send back a 1-page PDF analyzing your current Google presence, top 3 local competitors, and the 3 best moves for your practice.

Within 24 hours · Free
II

30-min Strategy Call

If the audit interests you, we walk through it on a call. You decide if Animaclarus is a fit. No high-pressure sales tactics.

30 minutes
III

Campaigns Live

If you sign up, campaigns launch within 48 hours. Service-level structure from day one. You own the Google Ads account.

48 hours
— Risk Reversal —

If it doesn't work in 60 days, you get every dollar back.

No agency offers this. Most lock you into 6–12 month contracts and keep your money even when results never come. If you don't see measurable improvement in qualified appointments within 60 days, I refund every dollar. You keep the ad account, the campaigns, and any landing pages I built.

— A Note from the Founder —

Thirteen years of vet PPC. One agency, finally built right.

I'm the founder of Animaclarus. I've spent thirteen years inside Google Ads accounts for veterinary practices. I built Animaclarus because the vet marketing market is full of generalist agencies running clinic PPC like an afterthought, plus large-tier agencies that bundle ads with websites, SEO, and social into expensive monthly packages that obscure where the actual value is.

The premise here is simple: I do one thing, for one type of business, for one practice per city. I run Google Ads — and I build the landing pages and homepage redesigns that make the ads work. I don't do multi-page websites, SEO, social media, or content marketing. The agencies promising "full-service" can't compete on the work that actually drives appointments.

— Honest Answers —

Questions every vet asks, answered honestly.

Why is your price so much lower than other agencies?

I'm a solo operator with low overhead and a productized offer. No account managers, no sales team, no creative directors. The work is the same as a $2,000/month agency — arguably better, because the person running your account is the same person who built it. The lower price reflects the absence of corporate overhead, not the absence of quality.

What happens if I'm not happy with the results?

The 60-day money-back guarantee is absolute. If you don't see measurable improvement in qualified appointment volume within 60 days, I refund every dollar of management fees you've paid. You keep the ad account, the campaigns, and all the landing pages I built. The only thing I can't refund is ad spend that already went to Google.

Do I have to sign a long-term contract?

No. Animaclarus is month-to-month with 30 days notice for cancellation. Nothing locks you in. The reason most agencies use 6–12 month contracts is to amortize their setup costs; my setup process is fast enough that I don't need to.

What does "one practice per city" actually mean?

Once a practice in your metropolitan area signs up, no other practice in that market can. Your ads are never competing against another Animaclarus client's ads. This matters because most agencies sign up every clinic they can in a market, then quietly play favorites with budgets and bid strategies. Exclusivity removes that conflict entirely.

Do you do Facebook ads, SEO, or social media?

No. I run Google Ads and build the landing pages that make the ads work. That's the entire offer. If you need Facebook ads, SEO, social media management, content writing, or a full multi-page website rebuild, I can recommend specialists but won't do it myself. The narrow scope is what lets me do this well at this price.

What if I already have a Google Ads account running?

I audit it first (free). Most existing accounts have structural problems that can be fixed without losing learnings or starting from scratch. If your account is in good shape, I'll tell you that. The audit isn't a setup to a pitch — it's just an honest read on what you have.

Who actually owns the Google Ads account?

You do. The account is in your name, billed to your card. I have manager-level access for the duration of the engagement. You can revoke that access in two clicks without contacting me. If you cancel, you keep everything: the account structure, the keyword research, the ad copy, the negative keyword lists, the landing pages.

— Free Audit · 24 Hour Turnaround —

See what's actually possible for your practice.

Free, hand-prepared, one-page PDF analyzing your current setup and the three highest-leverage changes for your practice. Delivered in 24 hours. No call required.

— One practice per city · Delivered in 24 hours —