Google Ads for independent vet practices in Billings.
Built for practices working south-central Montana. $750/month flat, one practice per city, live in 48 hours. No retainer hostage situations, no offshore account managers, no four-week onboarding.
What independent vets in Billings are working with.
Billings is Montana's largest city and serves as the regional anchor for eastern Montana, northern Wyoming, and the Bakken oil corridor. Pet spending follows the energy and healthcare economy — strong household incomes, steady population growth, and a mix of urban and ranch demographics in the surrounding county.
Billings sits in south-central Montana, anchored geographically by the Yellowstone River, the Rimrocks, MetraPark, the I-90/I-94 corridor. The veterinary market here reflects that geography — a mix of household-pet practice serving in-town owners and, in surrounding Yellowstone County, a meaningful share of large-animal and working-dog work that chains don't service.
The dominant breeds in Billings skew toward Labrador retrievers, Australian shepherds. Working dogs heavily represented — ranches across Yellowstone County and into southeastern Montana. Significant large-animal practice in surrounding areas. Within Billings proper, the demographic looks more standard suburban. For PPC strategy, this matters: generic "veterinarian billings" keywords are saturated, but breed-specific terms (labrador retrievers vet billings, australian shepherds) are wide open and convert at higher rates because they reach pet owners actively researching breed-specific care.
Both chains (Banfield and VCA) run modest paid search on broad terms. Among indies, Best Friends Animal Hospital and Animal Clinic of Billings are the historical anchors. PPC sophistication is low across the board — generic agency campaigns at best. A breed-level and service-level campaign would dominate the local SERP quickly.
Three kinds of competitors a Billings indie practice faces.
Each requires a different PPC strategy. Generic agency campaigns don't account for any of this.
Banfield, VCA
2 corporate locations in Billings. Bid aggressively on broad terms like "veterinarian billings." Generic ad copy, generic landing pages, but unlimited budget for top-of-funnel keywords. Compete on quality, not budget.
~14 independent practices
Most Billings independents either don't run paid search at all, or use national vet marketing agencies running generic templated campaigns. Few are doing breed-level or service-level targeting. The opportunity: be the only one doing it well.
One Billings client. Once.
$750/month flat. Service-level campaigns (wellness, dental, emergency, surgery), breed-specific ad groups, custom landing pages per campaign, 48-hour launch. One independent Billings practice can claim this position — and once it's filled, no other Billings clinic can sign with us.
What Billings pet owners are searching for.
Monthly search volumes and estimated CPC ranges. Pulled from Google Keyword Planner data, rounded for readability.
| Search term | Monthly volume | Estimated CPC |
|---|---|---|
| veterinarian billings | 1,100/mo | $1.60–$4.60 |
| vet billings montana | 540/mo | $1.60–$4.60 |
| emergency vet billings | 290/mo | $1.60–$4.60 |
| animal hospital billings | 320/mo | $1.60–$4.60 |
| equine vet billings | 170/mo | $1.60–$4.60 |
| large animal vet billings | 110/mo | $1.60–$4.60 |
| cat vet billings | 160/mo | $1.60–$4.60 |
| mobile vet billings | 100/mo | $1.60–$4.60 |
Total addressable Billings search volume across these terms: ~2,790 monthly searches. CPC ranges vary by competition; chains push the upper end on broad terms.
The Billings slot.
Currently open to one independent practice in Billings. Quick audit takes 24 hours, no Google Ads access required, free regardless of whether you move forward.
Request a free Billings audit →From Billings practice owners we've talked to.
If your question isn't here, the chat assistant in the corner of this page can answer most things in real time.
Other cities we serve.
Animaclarus also runs Google Ads for veterinary practices in other Montana cities.